
About us
We’ve spent the last twenty years behind the scenes of thousands of events.
We’ve seen what guests remember. We’ve seen what causes stress. We’ve learned that beautiful spaces matter—but thoughtful hospitality matters even more.
That’s why we created Ella.
here to help with every detail
The people Behind Ella



the story of Ella
Twenty years ago, Nicole launched her event planning company with a passion for creating unforgettable experiences. Eleven years later, Sarah joined the team, quickly becoming the go-to planner and eventually rising to lead event designer. And all this time, Ian was traveling the world documenting events and capturing moments through the lens of his cameras. Together? They’ve pretty much done it all. From elegant mountain weddings to international celebrations, they’ve brought their talents to every major venue in Western North Carolina — and beyond. We’re talking Italy, England, St. Thomas, Montana, California, Colorado, New York, Vermont, and Boston (yes, they pack well). So when the chance came to take over a beautiful, historic venue in the heart of downtown Asheville, they jumped in with all (stylish) feet. With its unbeatable location, spacious layout, and nearly a century of charm, they knew this space was the perfect next chapter — a place where their event expertise could truly shine. Now, they’re not just creating events — they’re hosting them. And they can’t wait to welcome you in.
Contact Us
Get in Touch with Our Team
Ready to start planning your event at Ella Asheville? Reach out to our team to check availability, request pricing details, and learn more about how we can bring your vision to life.
Whether it’s a wedding, corporate event, or celebration, we’re here to make the process seamless and enjoyable.



